Social Media for Non-Profits
Principles for using social media in a nonprofit organization
Plan your voice
Create Good Content
Respond to your audience
Listen to your audience
Maximize your efforts
Importance of feedback and responding
Create a policy for interaction with any and all feedback and stick to it.
Feedback is also engagement with audience.
If a lot of people are liking the content, but not sharing it, what’s missing?
What can you do to encourage more sharing? Listen to what your audience is saying and what they are not saying
Response Policy: Always respond; always respond kindly.
Creating your social media strategy
Set a Goal
What is the message and voice you want to portray?
Do you want to give them an inside scoop-bringing them in as insiders?
Who else is participating?
All offline assets should support the online strategy and include links to all social media.
Campaign project description
Evaluate Free Distribution Channels
Do you have access (meaning passwords) to all the channels that your organization owns? If not, how can you get access?
Evaluate your paid strategy
What is the social marketing budget?
Which paid channels will you use that are already available?
Do you need more? If so, which ones and who will build them?
Is there already a credit card available for organizational transactions online?
7. Content Alignment
Core Content contains the main message every time.
Filler content is meant to entertain and inform.
Social Media Reference guide to follow every single time we post.
User relevant searches
Always hashtag search